CXL Institute Growth Marketing Minidegree | Week 3 | REVIEW
CXL Institute Growth Marketing Minidegree . https://cxl.com/institute/certificate/cxl-growth-marketing/ This week was about the importance of having a user centric marketing approach.They started by explaining the importance of having a user research, user testing and marketing campaigns. Basically whenever a user comes into a webpage, the limbic system in their brain gets activated and they need to choose between fight-or-flight and if the page is not easy enough to use or if the speed of the website is not fast enough they might choose the latter. Another interesting idea that has been explained is that the web gives a voice to the public. For Example a customer of British Airways once the company lost his luggage complained on their Facebook page making the company lose millions of dollars. Furthermore the web gave a voice to small companies that can now compete with the biggest competitor and can even steal their market sometimes . Then the discussion went in the direction of ...