CXL Institute Growth Marketing Minidegree | Week 12 | REVIEW
Welcome back one more week to this blog where I take you to my journey through the CXL Growth Marketing Minidegree . I am participating in the CXL Institute Scholarship Program, and I’m going through the Growth Marketing Minidegree. I'm posting a new article about what I've learned every week. This is part 12/12. In this week's review I'd like to talk about two concepts that are coming up repeatedly in almost every course on CXL: Research Awareness These two concepts are fundamental to any marketing strategy — not just growth marketing. Research and awareness are also two of the most recurring topics in almost every course and across all tracks in the Growth Marketing Mini Degree. Why? Research is important because you need to know who your customers are. You need to know their goals, objections and questions at every step of their customers journey. Awareness means knowing where on the awareness scale your audience is when you start communi...