CXL Institute Growth Marketing Journey

  Welcome back one more week to this blog where I take you to my journey through the   CXL Growth Marketing Minidegree . One more week has passed and here we are again, ready to more experiences, If you want to understand all the way till this point i recommend you to take a look to my previous post about this course where you can see my progress and everything going on during the previous weeks: Week 6: A Transitional week This week has been the week that I had less time to dedicate to the course, so that’s reflected in my learnings and also in how engaged I feel with it. Because something you need to know before enrolling this Growth marketing minidegree, is that it is quite long, almost 111 hours of video, and with that i mean effective classes. But not everything in the course is just watching video and listening to instructors giving you great lessons and advice, most of the part of this course is about putting in practise everything you are learning week after week. And ...

  Week 5 of the cxl Institute Growth Hacking nanodegree. https://cxl.com/institute/certificate/cxl-growth-marketing/ About this series On 25rd May, 2020 I was lucky enough to gain a scholarship to the CXL Institute’s CRO Minidegree program for 12 weeks. At the end of last week, I started the course about Statistics fundamentals for testing. I have to admit that I wasn’t big math and statistics fan back in uni, so this was quite a challenge. Although the course is short and only lasts about half an hour, it’s very intensive and difficult, especially if you’re new in the world of statistics. The instructor is Ben Labay He does UX research at ConversionXL and has a background in statistics and data science. According to the course, if you don’t know basic statistics then you can’t properly evaluate test results or even case studies of A/B testing. That’s why it covers the statistical concepts that you need to extract outcomes out of your A/B tests easily. Sampling: Population, Param...

Week 4 of the cxl Institute Growth Hacking minidegree. https://cxl.com/institute/certificate/cxl-growth-marketing/ This week was all about conversion. Qualitative research is mostly about learning who the customers are, what they want, the language they use. This is critical for copywriting, understanding friction, learning what matters to them about the products you sell, and so on. Conversions are all about relevancy – if what you offer and how you present it matches their state of mind, you have gained a customer. If your customer is “everybody”, you’re making it extremely difficult for yourself – nobody will identify with “everybody”. Whom to survey Survey people who still freshly remember their purchase and the friction they experienced in the buying process. Only talk to your recent first-time customers (who have no previous relationship or experience with you that might affect their responses). You want to filter out repeat buyers or people who bought a long time ago. If you a...