CXL Institute Growth Marketing Minidegree | Week 6 | REVIEW

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 Welcome back one more week to this blog where I take you to my journey through the CXL Growth Marketing Minidegree.

One more week has passed and here we are again, ready to more experiences, If you want to understand all the way till this point i recommend you to take a look to my previous post about this course where you can see my progress and everything going on during the previous weeks:


Week 6: A Transitional week

This week has been the week that I had less time to dedicate to the course, so that’s reflected in my learnings and also in how engaged I feel with it.

Because something you need to know before enrolling this Growth marketing minidegree, is that it is quite long, almost 111 hours of video, and with that i mean effective classes.

But not everything in the course is just watching video and listening to instructors giving you great lessons and advice, most of the part of this course is about putting in practise everything you are learning week after week.

And that my friend, is a huge time consuming task.

If you are not in a rush and time is not a problem for you, you will really enjoy a more peaceful and fulfilling path through every course and lesson in this minidegree. But if you have to meet strict deadlines every week and also dedicate time to your job or others, you need to know that somewhere in the course you will feel overwhelmed by the situation, the secret here is not to stop, but to keep going.

So good advice if you are thinking about enrolling in the course is to make sure you have enough time to do it.

The variety of the contents in the minidegree is so wide that you probably find some more engaging with your liking than others, and some will be more technical or difficult for you and will require more of your time so make sure you have it.

This is especially important if you enter the program with a CXL Scholarship like i did, where you have to finish the degree in 12 weeks, so make sure you are willing to commit every week in the next three months, something that at least in my case I knew beforehand it was going to be this way. 

I really appreciate this opportunity, even with the pressure it gives you, but if your economy allows you to buy the mini degree, I would seriously consider the option in order to have all the time I need to finish it and be able to review the lessons for as long as I can.

Attribution and Excel

Having said this, this week 6 I didn’t make a big advance in my learning. I started the week with the attribution course by Russell McAthy, a good complementary course where you can extend a little bit the attribution concepts seen before in other courses like intermediate Analytics .

If i have only take with me a summary of concepts seen in this course, those would be:

Attribution is to understand the whole customer journey of our clients and how a customer engages with our brand

Is really important to know how many times a user has engaged with your brand during his lifetime

There is no right attribution model for every case, you need to find with model is good for your organization

The last course of the growth marketing minidegree, data and analytics part, is the one about how to use excel and Google Sheets. 

A course that in my opinion is important and could give you a great knowledge and skills if correctly taught, but that I found to be in CXL extremely boring and not engaging at all. 

But as I said before, some contents and instructors are more engaging to different people, and in my case, I found the instructor of the course having a lot of skills but not interesting at all when teaching them. 

Landing Page optimization

The first course in the conversion area of the minidegree is the Landing page optimization course given by Michael Aagaard, in my opinion a good course to deeply understand the principles that should guide you while creating and optimizing landing pages.

The course starts with some scientific and psychological bases to understand better the different processes that can guide people’s biases when choosing one option among many, and how to use them in your favor.

The main part of the course is divided into 3 different parts: Research, copywriting and design, which in my opinion is a great idea that simplifies and makes it easier to process all the information of the course

In the research part you can learn about the two different phases of the researching process, quantitative and qualitative, and the different way we have to do each one of them correctly. 

The copywriting part talks about all copywriting fundamentals we can use in our landing page, but don’t get confused, it is not a copywriting course, it is about knowing what information we should include in our copy and how to prioritize it

The design part helps you choose the proper design for your landing page, and talks about the different elements that we should pay attention to and how to use information hierarchy to optimize our landing page design.

Good thing about these three parts is that they have a last lesson where they are all put together, giving you a much clearer path to follow when you have to create your own landing page.



Conclusions

As you can see week 6 has not been for me the greatest so far in this minidegree, but more a transitional week between data analysis and conversion areas of the minidegree. I didn’t have time enough to keep digging into the minidegree, but i have to say the landing page optimization course really save the week with interesting contributions to the whole program


See you here next week with new content!



inspiration: https://drmarketing.site/courses/review-of-week-7-in-the-cxl-growing-marketing-minidegree/


Author
Gatesweb Alessandro Eren

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